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Product Creation: The Psychology of Free

If you have been in the online information business for any length of time, then you’ll know that your marketing campaign must provide prospects with good quality, but free, information. Often, this is in the form of an eBook via a squeeze page. We take these things for granted now, but have you ever wondered why it works?

Apart from “freebie seekers,” what is really going on in people’s minds. Why are they willing to give you their contact details in exchange for some information?

In this article, I’m going to share with you three reasons.

1. It creates an emotional debt.

There’s something about doing someone a favor that cause them to want to return it to you. That’s why government employees are prohibited from accepting gifts from anyone who is outside of their organization.

When you receive something unexpectedly, it makes you want to do something for that person.

For example, think about something as simple as open a door for someone. If you are passing through a set of double doors, that person will usually hold the next door open for you.

Why? Because they are repaying the emotional debt that you created by opening the first door.

And so, when you ask someone for their contact details, they don’t mind giving them to you because you are offering to give them something first. If you had simply ask for that information, they wouldn’t feel the same obligation because there would be no debt to repay.

2. They have high expectations about the free material you’re offering.

Maybe it’s the title of your eBook that’s attracted their attention. Or maybe it’s your description of a problem they are having that makes them want to find out how to solve it.

Whatever it is, they now anticipate that what you offer will be of value to them. And they expect to benefit from it.

3. They see that what you’re giving them, and what they are giving you, is an equal exchange of value.

In other words, in their mind’s eye, they see your freebie as being worth as much or more as their contact details. And it’s that parity that triggers the beginning of a relationship between you.

While it’s true that some people will grab the free eBook and then unsubscribe immediately, the majority who do subscribe will stay on your list unless you do something that upsets them.

You need to recognize that some of your knowledge is of greater value to your online information business when you give it away, than when you try to sell it.

Family Tree Digital Video – Free Information Inside

There are many advantages and opportunities, apart from the very unquestionable purpose, in maintaining a family tree. In this day and age of the computer and fast-paced media, it is most convenient and attractive to have the ancestry or genealogy information in a family tree digital video. Why? Simply because this format is very visual, very attractive and very lively.

A family tree digital video, apart from identifying the family’s lineage, also gives room to making alive the memories of various generations. It is because this medium presents photographs kept within the family, slides, home movies taken in several momentous occasions, while injecting sound and visual effects, music (which could be a family hymn or a song sung by one of the family members), titles, voice-overs and actual live testimonies. While putting together the materials for a family tree video is not an easy task, the output of such, can be one of the most cherished and irreplaceable “heirlooms” one can keep. A family tree digital video undoubtedly ensures that history and memory is kept and carried on within the family. It is one, if not the best way of preserving a family’s memories.

The good thing about getting into the hobby of producing family digital videos is that it serves you first – you can kick-start and finish today your family’s memorabilia; then, it can be a very viable and exciting business opportunity in the future – you can help touch other people’s lives by helping produce their own family tree videos. There are franchising opportunities for such industry, available in the internet.

Family Tree Digital Videos are usually aided by professionals. Hence, even as they try to put together as extensive and as great a data available, they also try their best to capture only the best moments. Their experience allows careful selection amongst many available materials, which translates to interesting editing and exciting output.

Most companies which offer services of such have modern equipment which allows the extracting and putting together various forms of medium from the past and the present – from the outdated picture slides; to the picture negatives; to the black and white printed photographs; to the Betamax-recorded weddings; birthdays and funeral services; to the humongous memory bytes of digital pictures of today and some videos taken by the latest technology gadgets. There are just many possible materials to utilize to come up with a very vivid family tree video.

Most important consideration though is keeping the family linage information intact in the video. While a picture slideshow is very appealing or a trip down memory lane is interesting, it sure adds more value when an accurate and extensive data of the family tree is incorporated and presented in the video.

Setting aside the nil time required in searching of genealogical data, searching of the attic, compiling of pictures and videos and labeling of all materials, the actual video editing and production period generally takes one to two weeks. For shorter videos, those under fifteen minutes, video production only takes several hours.

Find the Best Apartment Now Using an Apartment Locator Service

I can think of many reasons why to use the service of a locator but my first one to use an apartment locating service is the fact that there are thousands of apartments to choose from. When there is so many choices a renter (you) can become overwhelmed with the numerous options. You don`t know where to start and many questions come up: Is this a good location? Am I getting the best deal? Did I get all the specials? Can I bring my pet?

Another great advantage of using the services of an rental property locator is that they know which apartments are on the market. You want have to hear “This rental property was just rented”. The locating service will help you not waste time on locating apartments that you can actually see.

I can recall times when apartment searching by myself or for friend practically driving from one rental community to the next, not knowing beforehand if apts were even available.

When Looking for an apt for rent often happens that you go to an rental community or go on an tour only to discover that the rental uniti out of your planned budget, you can`t bring you pet, or that the unit could not be farther from your needs and wants.

In reality when apartment hunters utilize the services of a locator they gain an advantage by knowing beforehand which rental properties aren’t good matches.

The locating service helps renters find apartments that meet their criteria, such as floor plans, sizes, locations, amenities, pet friendliness and other important detail’s. Using a trained professional changes completely the face of the apt search.

One common mistake is: apt searchers think wrongly that they have to pay apartment locators. That`s as far from the truth as it can be! 99% of the apartment locating companies is paid by the rental community and that fee generally called commission comes from the advertising budget of the rental complex.

Partnering with almost all of the properties in a given area Apartment professionals are able to offer a unlimited number of rental units for you to choose from without being limited to the ones you can find yourself.

Many apartment locating services specialize in a specific type of property; some in condos others in town homes and some work more with privately owned vs. professionally managed, many properties witch renters would never be able to find without the assistance of a locator.

Most apartment locating companies now days use free online apartment listings so you can see property information like photos, floorplans amenities before visiting in person. The online apartment locating companies have changed the way we look for apartment forever.